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Google My Business is a free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps...you can both help customers find you and tell them the story of your business.
Webinar Breakdown:
#1 - What is a Google My Business Profile? 1:09
#2 - Examples of live Google My Business Pages 1:40
#3 - Why Google My Business is important for REALTORS® 3:48
#4 - Google My Business Stats 9:18
#5 - How to create a Google My Business Page for Real Estate 13:07
#6 - How to view Google My Business Analytics 23:14
#7 - How to connect social media to Google My Business 28:25
#8 - How to handle negative reviews 29:05
#9 - How to remove photos from Google My Business 29:29
#10 - How to promote your Google My Business Page 30:05
#11 - How to improve your ranking within the Local Pack results 31:36
Overview:
As a REALTOR®, your Google Business Page gives you increased exposure. When done well, it can be a great source of leads through many features such as click-to-call, reviews, and Google Ads connectivity.
Those who optimize their Google Listings are essentially performing what is known as Local Search Engine Optimization. This helps you get found when people perform geographic based searches such as 'Best real estate agent near me'.
You're never left in the dark with your Google Business page performance. Detailed insights are provided in the administrative panel, moreover, Google provides reports via email weekly or monthly!
Here are some mind-blowing Google Business stats:
The metrics below came from a Google Insights study that analyzed data from 45,000 listings across 36 industries (including real estate).
✅ 49% of Google My Business Pages receive at least 1,000 views per month
✅ The average conversion rate of a Google My Business Page hovers at around 5%. These conversions include website visits, calls, and asking for directions.
✅ 84% of Businesses found on Google happened from Discovery Searches; these are broad searches of a category, product, or service (e.g. Real Estate Agents in Toronto)
✅ Between 2017 and 2018, website clicks earned from Google My Business pages rose 29%!
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