There are 3 critical SEO components that anyone with a website should understand. Google pays close attention to these elements in determining your website ranking.  Once you’ve understood these elements, you may want to consider editing your SEO Settings.

BROWSER TITLE

Browser titles are helpful in helping you achieve a better ranking on search engines. We recommend that you keep your browser title between 50 – 55 characters, including spaces.

When you run a Google search, it’s the title that shows above your website address:

They also appear on the browser tab:

META-DESCRIPTION

Meta-Descriptions are just that — they are descriptions of what your website or page is all about. Your meta-description should be clear because this is what viewers will read encouraging them to click on your website. We recommend you keep your description between 150-160 characters.

META-KEYWORDS

Keywords are the words and phrases that searchers type into search engines to find websites that match what are looking for. We recommend adding 4-5 keywords per page maximum.

It is extremely important that any meta-keyword you include is also found within the browser title, description, and text content of the website.