One of the best ways to improve your online marketing strategy is to start a real estate blog on your website. I have great news for you; you could do it in minutes and you don’t need to be a tech genius!

What is a real estate blog?

A real estate blog is a place for you to write your opinion on real estate related issues to keep your website visitors engaged and generate more traffic to your website.

Why should I blog?

Its simple – content is king. Search engines value websites which have regularly updated content. People are constantly researching the internet to aid them in their home buying search and if you blog correctly, they may be coming to your blog to get your help.

What should I blog about?

You should put together valuable content which your visitors would enjoy reading, but also be sure to use particular keywords in the blog title and within the body. When writing your blog posts, always keep what people are searching in mind and make sure that you are sharing valuable content.

Title example: New Liberty Village Lofts
*Be sure to reinforce these key words in the body text as well

The final step, is to share these blog posts on your social media profiles i.e., Facebook, Twitter, LinkedIn, Google+, etc.

Also, keep in mind that you cannot rank for every key word. So, its better to target a few important keywords which you want to rank for, and continuously include them in your blogs.

We have an SEO friendly Blog Tool which is integrated into our clients websites, and allows them to easily create blogs on the go!