SEO, or Search Engine Optimization, is a term used to describe how effective your website is at communicating with search engines.

As a real estate agent, you can leverage search engine optimization to increase your website traffic and generate high quality leads from your target demographic!

Watch the video below 📹

Topics covered

  • What is Search Engine Optimization
  • Why is Search Engine Optimization is important for REALTORS®
  • The pros and cons of SEO v.s. SEM
  • Identifying the variables that Google's algorithm uses to rank your website and pages
  • Breakdown of the ideal anatomy of a page
  • Understanding what page meta-tags are such as browser titles and meta-descriptions
  • How to use Web4Realty's tools to take full control of your website from a Search Engine Optimization perspective
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