Landing pages refer to a page on your website that has a single purpose combined with a call-to-action. The typical recipe of any landing page includes:

  • A title, sub-title, and some text
  • A contact form
  • Other supporting media (e.g. images, video)

What separates a landing page from regular pages is that there are no other links on the page. The page only contains the content you add and does not include links to other pages of your website. The visitor on the landing page only has two options: fill out the form on the page or exit.

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