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The Importance of Social Proof for REALTORS®
The Importance of Social Proof for REALTORS®

Understand what social proof is, why it's important, and how to take advantage of this potent marketing technique online!

Web4Realty Support avatar
Written by Web4Realty Support
Updated over a week ago

Leveraging social proof is a scientifically proven strategy that bolsters your brand, fosters trust, and ultimately helps agents generate more leads online!

Social proof helps you close more real estate deals in 3 ways:

1. Builds credibility and trust

2. Improves lead conversion ratios

3. Decreases acquisition costs

There’s no denying the power of social proof.

✅ Studies show 92% of consumers look for reviews prior to making a purchase decision.

✅ Customer reviews are 12-times more trusted than descriptions or promises provided by the owners

✅ 44.7% of women feel customer reviews are their biggest influence in purchase decisions. Even more persuasive than a review from a friend.

✅ The effectiveness of social proof outpaces that of TV commercials, online advertisements, and offline advertisements.

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