All contact forms on your website use SmartTrack technology to recognize who is filling out a form on your website!
The Benefits of SmartTrack
If you have a lead on your website who submits more than one form, these submissions will be stored and consolidated to a single contact profile!
Let’s use an example:
- A potential buyer named John Smith visits your website.
- John is looking to purchase a condo in Toronto and uses your website to find condo listings of interest.
- Over the course of the week, John requests a showing to 5 listings he’s interested in.
In this example, John Smith has submitted 5 forms.
With SmartTrack, all submissions are consolidated to a single John Smith contact profile!
Without SmartTrack, you would have 5 John Smith contacts in your CRM.
When would I disable SmartTrack
If you plan on using a contact form on a single device which will be filled out by multiple people, you should disable SmartTrack!
Some examples would include door-to-door marketing, conventions and booths.